Gena Pirtle

Gina Pirtle | Vice President of Strategic Partnerships

Gena Pirtle has joined FourBlock as VP of Strategic Partnerships, bringing deep expertise in building bridges between military service and civilian success. As founder and Chief Strategist of The People Equation™, an HR and workforce culture consultancy, she helps organizations build comprehensive talent strategies that drive competitive business advantage. 

During her 20+ years at Cisco, Gena helped lead the IT Industry Roundtable for the Veteran Jobs Mission™ Coalition and developed military talent integration frameworks that contributed to the company being recognized as a top Great Place to Work® and Military Friendly™ Employer. Her specialized expertise spans veteran talent strategy, Employee Resource Group (ERG) activation, AI-enabled culture change, and organizational resilience. She focuses on creating sustainable pathways that honor veterans’ unique capabilities while meeting critical business needs. 

At FourBlock, Gena leverages her extensive network across the veteran employment ecosystem and reputation as a bridge-builder to advance the organization’s mission of empowering veterans, service members, and military spouses to successfully transition into meaningful civilian careers. 

Gena’s connection to the military community is both professional and personal. As the wife of a U.S. Army veteran and mother of a VMI cadet, she brings lived experience to her mission of creating meaningful impact for veterans and military families that honor service while driving measurable outcomes. 

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