FourBlock welcomes Ross, the first woman to serve as sales chief of a broadcast network, to its board.

NEW YORK CITY – CBS Corporation President and Chief Advertising Revenue Officer Jo Ann Ross has been named to FourBlock’s Board of Directors.

“It is an honor to be named to FourBlock’s board of directors,” said Ross. “I deeply believe in the mission to ensure all veterans have the resources they need to transition to life and a new career back home. I also feel it is our duty to give back to the men and women who sacrifice so much for our country, and mentorship plays a key role in helping our returning troops to determine their next step in life. The FourBlock experience has had a meaningful impact on so many, and I am very proud to be a part of this great organization.”

Jo Ann Ross, President, Network Sales, CBS Television Network Photo: Patrick Demarchelier/CBS ©2011 CBS Broadcasting Inc. All Rights Reserved

Ross was the first woman to serve as a sales chief of a broadcast network and is the longest-running sales head in broadcast television. She’s held various sales roles at CBS over the last 25 years, before being promoted to her current position in August 2017. In this role, she is responsible for overseeing the company’s multiplatform advertising sales effort. Ross previously served as President, Network Sales, CBS Television Network since October 2002, responsible for overseeing all sales for CBS Entertainment, Sports, Daytime, News and Late Night.

The Hollywood Reported named Ross one of the “100 Most Powerful Women in Entertainment” and Variety included her on the list of powerful women in its 2018 Women’s Impact Report. Ross was inducted into the DTC Hall of Fame in 2015 and Broadcasting & Cable’s Hall of Fame in 2013.

FourBlock is honored to welcome Ross to its board and looks forward to working in tandem to further the foundation’s mission of inspiring transitioning veterans to reach their potential and achieve meaningful employment.

For more on the FourBlock Board of Directors, please visit fourblock.org/team/board.


FourBlock is a 501(c)(3) non-profit organization that is the nation’s local network for leading veteran professionals. Each year, hundreds of veterans in every corner of the country are equipped to pursue careers right for them, thanks to the support of local FourBlock communities. From leading organizations to launching innovative new ventures, FourBlock veterans are tackling mission critical goals at Fortune 500 companies through the power of the FourBlock network. To learn more about how FourBlock is helping veterans transition better and building a national community of veteran professionals, visit www.fourblock.org

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